At AAP PreK-12 Learning Group Master Class events in 2014 and 2015, presenters talked about how to get the most our of your interactions with teachers and administrators via social media and other marketing platforms. Choosing the right marketing mechanism, though, can be just as challenging as deciding what to say. This infographic from Scott Brinker, Editor at chiefmartec.com and Co-founder & CTO at ion interactive, inc., shows that like the edtech market, the number of marketing technologies available has exploded. (Visit chiefmartec.com to view a high resolution version of the image.)
At the Learning Group's 2016 Content in Context conference (June 6-8, Philadelphia), the Sales & Marketing breakout strand will try to make sense of this crowded communications landscape with sessions on developing a digital strategy, using microsites for audience expansion, and creating a consistent customer experience.