On December 2, 2010, AEP will induct Marilyn Burns, Math Solutions; Diane Trister Dodge, Teaching Strategies, Inc.; and Rachelle Cracchiolo, Teacher Created Materials into the Educational Publishing Hall of Fame. Here in her second installment, Rachelle Cracchiolo, Founder and CEO, Teacher Created Materials, discusses discusses the greatest challenge she faced and the next big challenge for the educational publishing industry.
What was the greatest challenge you faced in your career, and how did you handle it?
I think balancing my family life and my business life was, and is, my biggest challenge. I love Teacher Created Materials, but I value my family the most. The way I have handled this is to surround myself at work with smart, motivated, dedicated, loyal employees who keep Teacher Created Materials moving and growing.
What do you think is the greatest challenge that educational publishing will face in the next five years? Any thoughts on how to approach it?
The greatest challenges facing educational publishing today are the changing distribution channels. Electronic delivery of content is the future. So figuring out how we are going to do it most effectively, while remaining profitable, as well as how we are going to protect our copyrights are all ongoing challenges. It is also a very exciting time for educational publishers as we devise new ways to develop and deliver appropriate content for teachers and students. We need to make sure we maintain the integrity of the strong content of our materials no matter the method of delivery.
Rachelle Cracchiolo is founder and Chief Executive Officer of Teacher Created Materials, Inc., a California-based educational publishing company with worldwide distribution. As a leader in providing supplementary materials to the education market, Teacher Created Materials has a long-standing tradition of developing high quality products and professional development trainings that are research and standards based. In 1977, Rachelle launched the company’s first book for teachers, Quick Fun Art. Since then Teacher Created Materials has published thousands of supplemental resources for use in the classroom.