Story vs. Style: Answering the Question "Why Us?"

At the 2015 Content in Context session Telling Your Story to a Market That's Tired of Listening, Jim McVety, Managing Partner for First Step Advisors, asked attendees to consider a few key questions for their company . In addition to having attendees think about what their company offers and why they are important, he challenged them to tackle the question "Why us?" Why should educators do business with their company? In the clip below McVety explains the importance of having a storyguide that helps every employee effectively answer "Why us?"

Contact the PreK-12 Learning Group for  updates on the upcoming 2016 Content in Context conference and other AAP events.

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