Trade

Trade publishers play a critical role in securing a future for writers and books in all formats and attracting readers to ensure a healthy and vibrant marketplace

Bringing writers to readers, and readers to writers

AAP’s Trade Division creates and supports national efforts that advocate literacy; celebrate the freedom to read and publish; conduct outreach to independent and international publishers, libraries, and students seeking career opportunities; and, advance initiatives promoting industry diversity.

Working with Trade Division staff, AAP members guide many of our activities through their participation in 15 AAP core committees, including two international committees with a global mission. In addition to tackling the most important publishing issues of the day, these committees initiate many of the events and programs that support our commitment to trade publishers.

 

Outreach Efforts and Events

  • Get Caught Reading: An ongoing national campaign reminding people of all ages how much fun it is to read
  • Banned Books Week: An annual event co-sponsored by AAP celebrating the freedom to read
  • Recruitment Efforts: AAP representation at college and university recruitment events to attract the best and brightest graduates to publishing jobs
  • Outreach to Libraries: Events at all major librarian conferences for member-publishers to promote their authors and titles, plus annual AAP Book Buzz events for librarians
  • Independent Publisher Support: Biannual Book Buzz events to promote the titles of independent publishers
  • Book Fairs: Representation for our member-publishers through the AAP booth at BookCon, London Book Fair, Frankfurt Book Fair, Brooklyn Book Festival, and several other literary celebrations
  • International Publishing Engagement: Participation in panel discussions co-sponsored by the Association of Authors’ Representatives, a member organization of international book agents

Programs and Priorities

  • Statistical Reports: Data gathering, analysis, and reporting for AAPs monthly StatShot and annual BookStats reports on publishing trends and revenues, including international export sales
  • Diversity in Publishing: An ongoing initiative to attract talented, diverse voices to the publishing industry through the work of our Diversity/Recruit & Retain Committee, notably its “Book Yourself a Career” campaign, and AAP’s Bookjobs website
  • Adopt-a-School Week: A weeklong program in New York City that brings together published authors and young readers to encourage literacy and a love of reading
  • AAP Book Donation Initiative: A continually updated list of nonprofits interested in receiving book donations from American publishers
  • Young to Publishing Group: A networking, educational, and community service initiative that offers entry-level publishing employees opportunities to build a community beyond the workplace
  • Publishing Latino Voices for America: A task force entirely dedicated to heightening awareness and understanding among consumers and industry professionals of Latino-authored publications that appeal to all audiences