Increasing Discoverability and Sales Through Metadata: Enhancing Reach of Scholarly Books

Wednesday, March 16, 2016
12 PM - 4 PM

Use and sales trends, metadata best practices, and discoverability developments across subject classification systems

Increasing Discoverability and Sales Through Metadata:
Enhancing Reach of Scholarly Books
Wednesday, March 16th, 2016
1:00pm-4:00pm
(Registration and lunch from 12:00-1:00pm for in-person attendees)
Via webinar or in person
Association of American Publishers 
71 Fifth Avenue
New York, NY 10003

 
  • Are publishers effectively classifying their titles to maximize sales and usage?
  • How exactly do researchers find books these days?
  • What role do librarians play in purchasing decisions?
  • What influence do codes, such as BISAC, BIC, and LC, have?
  • Meta-what?


What will you learn?

Two types of channels drive sales and discovery of PSP titles in the academic environment – academic library catalogs and increasingly ebook platforms. In order to boost sales and increase visibility, publishers need to better understand how sales are not only determined by librarians, but also by patrons finding titles on ebook platforms. For this, effective subject classification and related metadata are a must.

This seminar will dive into each type of channel to understand what drives the title discovery processes that trigger purchase decisions for libraries and maximize use by patrons.  Librarians, ebook platform providers, and subject classification experts will answer publisher’s questions on use and sales trends, metadata best practices, and discoverability developments across subject classification systems, such as BISAC and LC codes. This seminar will offer key insights for scholarly publishers seeking to expand sales in existing markets and open up new ones.

Topics to be addressed:
Trends in platform usage
Enhancements for title detection
Effective use of discoverability tools
Implementing metadata best practices to maximize results

Who is this for?
Publishers, Sales staff, Marketing staff, Metadata staff,

Moderated by:
Vivian K. Berghahn, Managing Director, Berghahn Books
Patricia Payton, Senior Manager, Provider Relations, Bowker

Panel:
Marc Fawwaz, Director Publisher Management, ProQuest Books
Michael Handis, Collection Management Specialist, Mina Rees Library, CUNY Graduate Center
Kara Kroes Li, Director of Product Management for EBSCO eBooks
Michael Olenick, Subject Analyst, Bowker
Caroline Saccucci, Head of the CIP and Dewey Section, The Library of Congress
Janet L. Steins, Associate Librarian for Collections and Research Librarian, Tozzer Library, Harvard University

This will be an interactive seminar so please bring your questions for the panelists.

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