Free Brown Bag Luncheon: Relevant Marketing

Thursday, June 18, 2015
12 PM - 1:30 PM

AAP - NY Offices
71 Fifth Avenue, 2nd Floor
New York, NY 10003

Event Overview

The luncheon will begin with the chance to meet and network with others in the PSP field.  You will then have the opportunity to listen to two senior professionals in the industry who will discuss the following:

This marketing presentation and workshop will focus on the importance of being relevant. From accurate market targeting, knowing your market, paying close attention to analytics, to relevant messaging and brand consistency, we will discover how essential it is to always address the concerns of your audience when delivering the messages necessary to developing and selling your product. We will examine and critique examples of campaigns across the publishing industry (including our own), and discover how detrimental irrelevant marketing can be to your product/brand, as well as how accurate, relevant marketing can enhance it.

The luncheon will end with another opportunity to speak with your colleagues and the presenters.

Speakers

  • Clare Dean, Director of Communications, Elementa 
  • Eric Schwartz, Marketing Manager, North America, Emerald Group Publishing, Inc.

Sounds Interesting?

If you have between 0-3 years experience in any department of a professional and scholarly publishing organization this event is for you.   

Why should I attend?
•    Meet your Peers
•    Listen & Learn about Relevant Marketing
•    Put what you learn into practice by networking with your peers
 
If you would like the opportunity to network with other staff in the professional and scholarly publishing arena, meet your peers and find out what they’re doing and learn about marketing strategies then this free (for AAP members) luncheon talk is for you!

View the agenda and registration information.

Continue