PSP Free Guest Speaker Talk - Smartphones: Bringing Content to the Dominant Digital Medium

Tuesday, June 13, 2017
12:30 PM - 1:30 PM

This presentation will discuss how to transform content to match the reading strategy used on smartphones.

The PSP Committee for Digital Innovation (CDI) will be hearing from guest speaker Maxwell K Riggsbee, COO / CPO of Gadget Software on Tuesday, June 13th from 12:30-1:30pm at the HarperCollins/NY offices. Max will discuss, Smartphones: Bringing Content to the Dominant Digital Medium.  Content and the people who engage it have evolved.  From static print, through the connected desktop browser onto today's interconnected smartphones and apps. Each medium impacts content and results in the reader developing a reading strategy.  At nearly 4 billion users growing to over 6 billion in 3 years, smartphones are rapidly becoming the dominant digital medium for content. The readers operate under different conditions when reading on the smartphone than the desktop or print copy.  There is a disconnect between the traditional content structure and the smartphone. This presentation will discuss how to transform content to match the reading strategy used on smartphones.
 

How to Sign Up
The guest speaker talks are free of charge but you will need to sign up as space is limited.  You can sign up to hear the talks in-person or via teleconference.  If you or a colleague wishes to attend, please contact Sara Pinto at spinto@publishers.org and state whether you would like to attend in person or remotely.