Working With Partners To Improve The Impact & Reach Of Your Metadata

Wednesday, March 29, 2017
1 PM - 4 PM

This seminar will dive into ONIX and MARC to understand how they are used in the industry with a focus on what customers expect and how the transmitted information is ultimately used by the end user 

Working With Partners To Improve The Impact & Reach Of Your Metadata
Wednesday, March 29th, 2017
1:00pm-4:00pm
(Registration and lunch from 12:00-1:00pm for in-person attendees)
Via webinar or in person
Association of American Publishers 
71 Fifth Avenue
New York, NY 10003

  • Is it mandatory for publishers to create both ONIX and MARC records?
  • How can ONIX and MARC records improve title discoverability and sales?
  • How can publishers of all sizes determine the best option for distributing metadata?
  • What challenges will publisher face if they choose to build in-house?
  • Does using a partner offer the publisher access to potential sales outlets and discovery partners that they cannot get to themselves?


WHAT WILL YOU LEARN?
Two major forms of metadata have become industry standard for transmitting book information — ONIX and MARC. At the most basic level they are fundamental for title visibility, but used in a more enhanced way they can be effective tools for improving sales and expanding trading partners. Yet publishers generally lack a solid understanding of these metadata standards and how customers use them.This seminar will dive into ONIX and MARC to understand how they are used in the industry with a focus on what customers expect and how the transmitted information is ultimately used by the end user. Publishers and service providers will share their experiences for creating and supplying ONIX and MARC, including choosing and working with a metadata service. This seminar will offer strategic insights for scholarly publishers on how to make the most of these powerful tools in order to enhance title discoverability, boost sales, and improve the reader experience.

This seminar will dive into ONIX and MARC to understand how they are used in the industry with a focus on what customers expect and how the transmitted information is ultimately used by the end user. Publishers and service providers will share their experiences for creating and supplying ONIX and MARC, including choosing and working with a metadata service. This seminar will offer strategic insights for scholarly publishers on how to make the most of these powerful tools in order to enhance title discoverability, boost sales, and improve the reader experience.

TOPICS TO BE ADDRESSED:

  • How ONIX and MARC are used in the industry
  • Choosing between building your own metadata engine or partnering with a provider
  • Best practices for effective metadata


WHO IS THIS FOR?
Publishers, Sales staff, Marketing staff, Metadata staff

Moderated by:
Vivian K. Berghahn, Managing Director, Berghahn Books
Patricia Payton, Senior Manager, Provider Relations, ProQuest & Bowker

Panel:
Panelists will include representatives from publishers, librarians, and industry suppliers

Registration Fees:   
In Person:
$125.00 AAP Member
$175.00 AAP Non-Member

Via Webinar:
$99.00 AAP Member
$129.00 AAP Non-Member

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