Smart Content, Smart Delivery, Smart Business
Wednesday, February 1, 2011
Renaissance Mayflower Hotel
Washington, DC
PROGRAM
The changes to our industry in the face of ongoing technological advancement present evolutionary - even disruptive - challenges for scholarly and professional publishing; challenges that are being driven not just by new platforms and devices, but also by how users are choosing to interact with and consume content. Dealing with a multiplicity of content formats, devices and platforms, and changing user behavior requires an intelligent response that focuses on efficiently adapting to rapid alterations in the technological and user landscape without having to reinvent the wheel every quarter.
This seminar will explore strategies and practical approaches to marrying content and delivery systems that allow information to be segmentable and shareable, and that can be delivered in a user-driven, device agnostic, interactive environment anytime and anywhere to nimbly meet changing market demands. Sessions during the day will address issues of how user-centric preferences drive new delivery and business models, as well as shaping content to this new environment. We will also highlight case studies exploring real-world examples of meeting user demands in differing markets with differing revenue plans.
9:00am-9:15am
Welcome & Introduction
Kevin McKean, Vice President and Editor, Consumer Reports
9:15am-10:05am
Smart Content
Bradley Allen, Elsevier
10:05am-10:20am
Coffee Break
10:20am-11:10am
Business Models/Initiatives
Heidi McGregor, Vice President, Marketing & Communications, ITHAKA
11:10am-12:00pm
Open Access
Barbara Klein-Pope, Executive Director for Communications and the National Academies Press, The National Academies
12:00pm-12:50pm
Lunch
12:50pm-1:40pm
Digital Annotation and the Future of Reading
Bobby Fishkin, Founder & CEO, ReframeIt.com
1:40pm-2:30pm
Smart Content: Use Cases
Steve Nathan, President and CEO, Parity Computing
2:30pm-3:00pm
General Q&A
3:00pm-3:30pm
Wrap Up
Kevin McKean, Vice President and Editor, Consumer Reports
Adjournment
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