Trade

We bring writers to readers. The role of the publisher is to invest in compelling writers and books, focus the cultural conversation and develop market innovations which help bring eyes to writers’ works.

The reach of Trade Publishers is vast. Many of the highest-grossing and most highly-acclaimed motion pictures were based on Trade books. One hundred percent of the titles listed in Publishers Weekly’s 2010 Longest-Running Bestsellers lists were nurtured and brought to market by publishers providing the full continuum of value to writers and readers in all formats. And in 2009, the National Endowment for the Arts reported an increase in overall literary reading as a new generation of book consumers is coming of age, with the popularity of the young adult market continuing to grow.

The mission of the AAP Trade Publishers Division is to create and support a myriad of initiatives that showcase the value of content and contribute to the health of the industry. These efforts advocate reading, help increase book buying in all formats, acknowledge authors on a national scale and battle piracy to protect the livelihood of the craft.

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  • AAP General Annual Meeting 2015
    2015-03-18

    AAP General Annual Meeting 2015

    This year’s Association of American Publishers (AAP) General Annual Meeting ( #AAP2015) on March 18 features an exciting roster of speakers. Irshad Manji, Cornel West, Andrew Keen, David Brooks, and G. Sayeed Choudhury are scheduled to share their insights on an array of timely topics. The speakers represent unique and respected voices from our industry, and will address the use of large-scale data, diversity and free expression, and the impact of technology, among other topics important to publishers today.

    We hope you'll join us for the meeting, which will take place this year at Scholastic’s headquarters in New York City (557 Broadway - between Prince & Spring Streets). Registration is open now, and seating is limited.

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  • AAP General Annual Meeting 2014
    2014-03-19

    The Next Chapter in Protecting IP: Policy, Disruption, Innovation and Sustainability

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  • AAP Annual Meeting 2013
    2013-02-28

    Innovative Solutions for Historic Challenges

    Experts discuss some of publishing's biggest challenges and present creative and thoughtful solutions.

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