On December 2, 2010, AEP will induct Marilyn Burns, Math Solutions; Diane Trister Dodge, Teaching Strategies, Inc.; and Rachelle Cracchiolo, Teacher Created Materials into the Educational Publishing Hall of Fame. Here in her first installment, Rachelle Cracchiolo, Founder and CEO, Teacher Created Materials, discusses the person who had the greatest influence on her and the advice she would give to those choosing educational publishing as a career.
Who has had the biggest influence on your career and why?
My father was definitely my biggest influence. He was very entrepreneurial and always felt there was nothing he could not do. He transferred that spirit to me. He always had confidence in me, and he supported and encouraged me in every way.
What advice would you give to someone starting out in educational publishing?
The advice I would give to someone starting out in educational publishing today is to know your market. You need to spend a lot of time in classrooms talking to teachers, observing students, and listening to their concerns. You need to talk to the business community to see what our students need to succeed in the 21stCentury. And, you will need to develop products and services that teach creativity and critical thinking skills, as well as content, in order to prepare students for jobs and careers that are not even conceived yet.
Rachelle Cracchiolo is founder and Chief Executive Officer of Teacher Created Materials, Inc., a California-based educational publishing company with worldwide distribution. As a leader in providing supplementary materials to the education market, Teacher Created Materials has a long-standing tradition of developing high quality products and professional development trainings that are research and standards based. In 1977, Rachelle launched the company’s first book for teachers, Quick Fun Art. Since then Teacher Created Materials has published thousands of supplemental resources for use in the classroom.