During the 2015 Content in Context (CIC) closing session Common Core Conundrum, Karen Cheser, Chief Academic Officer/Deputy Superintendent for Boone County Schools (KY), talked about purchasing learning resources in the CCSS era. When publishers approach customers about materials, the first message can't be about Common Core, says Cheser. Some companies haven't changed their content for the standards--they just slapped a sticker on that says they are aligned, which has caused distrust. In the clip below she names the first and most important message to share with customers: the process for developing the materials and the evidence that they will work.
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