Guest blog post by Kristina James, Director of Marketing, MDR
Teachers today do more than just teach, as we know. According to our latest research, writing curriculum is another way they do more. In fact, teachers spend an average of five hours each week writing curriculum and seven hours searching for, buying, or using existing materials as curriculum sources. The educational community has to recognize the time teachers spend on curriculum writing, administrators should be wary of it also and evaluate if it’s the right allocation of their time, and vendors need to be conscious of the demands on teachers’ time to ensure their programs are relieving teachers of additional work.
Teachers value personalized learning in their classrooms and it’s likely a main reason they desire to create materials themselves. According to “The RAND Study” report, this trend came about as educators faced challenges with finding instructional materials to address their specific standards. Using internal staff, as a result, was an obvious solution for districts as educators know their student body and local requirements best. While some thought the trend was short-term, seven years in, rather than tiring of curriculum writing, teachers continue going strong. In fact, 66% of teachers surveyed use—at least once weekly—materials they’ve developed.
For publishers, teachers writing curriculum could pose new competition. The more teachers use their own materials, the less they may rely on other curriculum sources. Writing curriculum isn’t easy, you know that better than most, so this should be seen as an opportunity. Creating more materials that can be customized by teachers could be one way to look at it. Technology enables this ability with 55% of teachers surveyed already using digital instructional materials weekly or more often.
Learn more in MDR’s annual State of the Market Series. Stats cited here are from the Classroom Trends, report released in November, the series also includes Technology Trends released in December, coming soon Curriculum Trends, and School Trends.
An integrated marketing services agency, MDR leads the industry in helping clients achieve their business goals by connecting with targeted audiences through market intelligence, an excellent school database, and multi-channel digital communities including WeAreTeachers, SchoolLeadersNow and EdNET. EdNET Insight publications are written by education industry experts who examine important education trends and translate them into proven facts, actionable takeaways, and predictions you can count on. Contact MDR.