Top Ten Hits from the CIC

If you were at our Content in Context conference or following our Twitter feed, you know that this year’s event featured some great insights from industry leaders, educators, and researchers. Here are our choices for some of the greatest hits. Tweet us @edpublishers, hashtag #CIC15, with your best CIC moments.

  1. Many start-ups are creating products for a perceived problem that’s not actually an issue on the ground. Talk to teachers first before developing anything new. Dr. Dallas Dance, Superintendent, Baltimore County Public Schools
  2. The process of developing edtech isn’t about the sizzle and spice but about creating purposeful technology…we need to respect the teacher workflow and the process in the classroom. Christine Willig, President, School Group, McGraw-Hill Education
  3. Common Core can’t be the first message when [publishers] are talking to educators. Tell us about the concepts first and the evidence that shows it works, and then you can talk about how you align to standards…publishers need to do a more thorough job of explaining the development process to educators. Karen Cheser, Chief Academic Officer/Deputy Superintendent, Boone County Schools (Florence, KY)
  4. Differentiation is a philosophy of teaching and learning. It is not individual lesson plans or a rigid framework. What’s missing is tools to help teachers implement it in the classroom. Eric Carbaugh, Associate Professor, Department of Middle, Secondary, and Mathematics Education, James Madison University
  5. In any kind of publishing, having a direct relationship with the end user is increasingly necessary…you can’t force the customer to do anything. Bill Evans, CEO, Evan-Moor Educational Publishers
  6. “Why us” are the two most underutilized words in telling your company’s story. We put a lot of thought into how we present our logo, but not in how we tell our story. Jim McVety. Managing Partner, First Step Advisors
  7. By definition a single lesson cannot be NGSS aligned; it is not curriculum by search engine. What is really aligned to the Next Generation Science Standards is a comprehensive curriculum that spans grades K-12, but we aren’t there with that vision yet. William Penuel, Professor at the School of Education, University of Colorado, Boulder
  8. Testing marketing channels in ed space is like playing whack-a-mole except more expensive. Linda Winter, President, Winter Group
  9. Publishers need to make sure the best content gets to the worst schools so that [the students at the worst schools] can catch up with the best. Jordan Shapiro, Digital Learning Coordinator, Intellectual Heritage Department, Temple University
  10. What we have in education is a back to the future situation where the power is shifting back to the states. Russ Whitehurst, Former Director of the Institute of Education Sciences, U.S. Department of Education
Content in Context