AAP’s Young to Publishing Conference 2015
8:45 AM - 5 PM
Join us for the AAP’s Young to Publishing Conference, set to take place on Wednesday, December 2, 2015 at Hachette Book Group (1290 Avenue of the Americas 4th Floor, New York, NY) and presented by the AAP’s Diversity Recruit & Retain Committee. REGISTER NOW.
AAP’s Young to Publishing Conference 2015
Wednesday, December 2, 2015
Presented by the AAP’s Diversity Recruit & Retain Committee
Hachette Book Group
1290 Avenue of the Americas 4th Floor, New York, NY
(As of September 7, 2015; Topics and Speakers Subject to Change)
8:45 am – 9:30 am Continental Breakfast & Registration
9:30 am – 10:00 am Opening CEO Keynote
Michael Pietsch, President & CEO, Hachette Book Group, introduced by AAP President & CEO Tom Allen
10:00 am – 10:50 am The Aerial Acquisition and Promotion View from the Top
No publisher does it like Team Atria. What’s the Secret? From the road more travelled means of agent-editor acquisition to recruiting the next YouTube phenom, this imprint of Simon & Schuster is known not just for blockbuster bestsellers but outside-the-box approaches to discovery and its multi-generational readership audience. Atria, defined as “a central living space open to the air and sky” is also, as speaker and Publisher Judith Curr says, “where new ideas could flourish…and the best practices of traditional publishing could be integrated with cutting-edge developments in the digital world.”
10:50 am – 11:05 am BREAK
11:05 am – 11:55 am Advocacy Spotlight: To Pen and Publish Without Fear
Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive, and impart information and ideas through any media and regardless of frontiers. (Article 19, Universal Declaration of Human Rights). Geoff Shandler, Editorial Director, HarperCollins and Chair, AAP’s International Freedom to Publish Committee will be joined by Paul Morris, Director of Literary Programs, and Katy Glenn Bass, Deputy Director, Free Expression Programs, PEN American Center to discuss the past, present and future of free expression in the midst of 21st century government oppression and the publishing industry transition.
12:00 pm – 12:45 pm Telling the Visual Story: Jacket Design Undercover
Jacket design is an art that is judged by its cover. Hear how a jacket designer creates the first visual element and sense of ‘story’ a reader experiences before a print or digital page is even turned. Rodrigo Corral, Creative Art Director, Farrar Straus & Giroux best known for creating the jackets for Franzen, Eugenides, and Diaz (just to name a few household author names) gives us the undercover story to the jacket cover, along some of his impressions of successes (and failures) in design along the way.
12:45 pm – 1:55 pm LUNCH
2 pm – 2:45 pm From Bookway to Beltway: Congressional Reform in Washington
When Taylor Swift took a bite of the big “Apple,” she was exercising her rights as a copyright owner. Like musicians and other creators of works of original expression, authors and publishers should be compensated as necessary to incentivize and support their continued creative activities, an ongoing challenge in a digital environment where works protected by copyright are more easily taken for unauthorized and uncompensated uses than ever before. In a brief crash course on the nature and politics of copyright law in the world of the Internet, Allan Adler, AAP’s General Counsel and Vice President for Government Affairs, will offer some key insights into the current comprehensive Congressional review of copyright law, including its connection to the appointment of the next Librarian of Congress.
2:45 pm – 3:30 pm The Digital Debate: A Cader v. Turvey Standoff
In what is expected to be the most talked about verbal boxing match of publishing century, Publishers Lunch’s Michael Cader returns to the YPG conference for a first ever speaker encore appearance when Google’s Director of Strategic Partnerships, Tom Turvey, dared him to rise to the challenge. What’s the latest word on publishing in the digital space? E-books have been tracked for a decade now, and have gone from 3% of the market to over 30%. So what’s the takeaway? In a duel of questions prompted by the adage “If I knew then, what I know now,” this dynamic duo take on the publishing industry—and each other—with their thoughts on the past, present and future of digital.
3:30 pm – 3:45 pm BREAK
3:45 pm – 4:30 pm How a Debut Commuting Girl Turns Runaway Hit
Going, going, gone girls. 2015 is year the Riverhead team left the station. Sarah McGrath, Editor-in-Chief and Jynne Dilling Martin, Associate Publisher and Publicity Director, Riverhead Books break down the anatomy of a debut bestseller and how Girl On The Train became this year’s #1 runaway hit. How was the book discovered? What made it stand out? How do you create a buzz like that on a first-book-budget? And how did sales, marketing and publicity synchronicity get this kind of buzz train running?
4:30 pm – 5:00 pm Closing Author Keynote with Sloane Crosley
Everyone either knows one or is one: the publishing superhero who pitches authors by day, pens by night. But very few take the plunge into a 24-7 writer life and come out swimmingly. You give a full-time nonfiction essayist approach a go and then, to add insanity to injury, you decide to wear two hats: essayist and novelist! Who would do such a thing? To know her is to love her, and that’s Sloane. Part comedy of manners, part treasure hunt, The Clasp (FSG) is the first novel from the writer whom David Sedaris calls "perfectly, relentlessly funny." Sloane Crosley is a journalist, reviewer and the author of the New York Times bestsellers I Was Told There’d Be Cake (a Thurber Prize finalist) and How Did You Get This Number. A frequent contributor to The New York Times, she lives in Manhattan where she worked for a literary agent and then gave a decade in book publicity a go at Vintage Books. She left five years ago and hasn’t looked back since. (Well…ok, maybe just a little).