Professional, Scholarly & Academic Books: The Basic Boot Camp

Friday, May 13, 2016
9 AM - 5 PM

Professional, Scholarly & Academic Books:The Basic Boot Camp
Friday, May 13th, 2016
AAP/NY Offices
71 Fifth Avenue, 2nd Floor
New York, NY 10003

If you have less than three years’ experience with professional, scholarly, and academic book publishing this course will provide an overview of the industry. Or, if you have spent most of your career working in one aspect of PSP publishing and want to learn about other PSP job functions, you should attend.  This intensive day-long seminar will help professionals gain perspective on the changes sweeping the scholarly and professional publishing industry. The session will offer a comprehensive overview of the basics.

Topics to be Addressed Include: Acquisitions, Marketing, Sales, Production and Finance

If you want answers to the following questions then this is the course for you:

  • What is Professional and Scholarly Publishing (PSP) and how does it differ from Trade, Higher Education, and El-Hi publishing?

  • Where do books come from, and how do we ensure their quality? Who manages authors? What is peer review?

  • How does making an e-book differ from a print one? How does a manuscript become a book? How do we manage budgets, schedules, and workflow?

  • What goes into an effective marketing plan? How do we identify customers, what they need, and how to reach them?

  • What are the primary sales channels and how are they changing?

  • How do you read a P&L and other key financial documents? Learn how to understand the key indicators of a successful book.

Moderated by:
Gregory M. Britton, Editorial Director, The Johns Hopkins University Press
Bill Cook, Director of Publications, ACSESS, Inc.
Matt Conmy, Rittenhouse
Cathy Felgar, Director of Editing, Design, and Production, Columbia University Press
Jon Gurstelle, Executive Editor, Statistics, Wiley
John A. Jenkins, Founder & CEO, Law Street Media
Veronica Short, Marketing Director, Elsevier