October 19, 2022
AAP July 2022 StatShot Report: Publishing Industry Down 4.1% Year-To-Date and Down 14.9% for July
Trade (Consumer Book) Revenues Down 11.6% in July, and Down 2.5% Year-to-Date
The Association of American Publishers (AAP) today released its StatShot report for July 2022 reflecting reported revenue for Trade (Consumer Books), Higher Education Course Materials, and Professional Publishing. The report does not include PreK-12 revenue due to delays in data collection but will be updated as soon as that data becomes available.
Total revenues across all categories, excluding PreK-12, for July 2022 were down 14.9% as compared to July 2021, coming in at $1.0 billion. Year-to-date revenues were down 4.1%, at $6.6 billion for the first seven months of the year.
Trade (Consumer Books) Revenues
Trade (Consumer Books) sales were down 11.6% in July, coming in at $668.4 million.
In terms of physical paper format revenues during the month of July, in the Trade (Consumer Books) category, Hardback revenues were down 26.5%, coming in at $177.7 million; Paperbacks were down 4.6%, with $273.6 million in revenue; Mass Market was down 42.5% to $14.8 million; while Special Bindings were down 2.5%, with $17.2 million in revenue.
eBook revenues were down 6.6% for the month as compared to July 2021 for a total of $82.4 million. The Downloaded Audio format was up 8.9% for July, coming in at $69.3 million in revenue. Physical Audio was down 46.5% coming in at $1.0 million.
Year-to-date Trade revenues were down 2.5%, at $4.8 billion for the first seven months of the year. Hardback revenues were down 10.5%, coming in at $1.6 billion; Paperbacks were up 7.0%, with $1.8 billion in revenue; Mass Market was down 24.8% to $110.4 million; and Special Bindings were up 0.7%, with $99.0 million in revenue.
eBook revenues were down 8.0% as compared to the first seven months of 2021 for a total of $582.8 million. The Downloaded Audio format was up 4.5%, coming in at $469.8 million in revenue. Physical Audio was down 37.9% coming in at $8.1 million.
Religious press revenues were down 6.4% in July, coming in at $45.5 million. Hardback revenues were down 0.2% to $24.5 million in revenue, Paperback revenues were down 22.9% to $7.7 million, eBook revenues were down 12.5% coming in at $4.1 million, and Downloaded Audio revenues were down 1.0% at $2.8 million.
On a year-to-date basis, religious press revenues were down 3.4%, reaching $399.5 million. Hardback revenues were down 4.7% at $228.7 million in revenue, Paperback revenues were down 2.5% to $67.4 million, eBook revenues were down 12.2% at $31.5 million, and Downloaded Audio revenues were up 1.5% at $24.3 million.
During July 2022 revenues from Higher Education Course Materials were $319.8 million, down 19.8% compared with July 2021. Year-to-date Higher Education Course Materials revenues were $1.4 billion, down 9.1% compared to the first seven months of 2021.
The performance of the Education categories during this month may reflect multiple factors, including rebounding business post-COVID.
Professional Books, including business, medical, law, technical and scientific, were down 24.3% during the month, coming in at $37.3 million. Year-to-date Professional Books revenues were $240.3 million, down 2.1% as compared to the first seven months of 2021.
AAP StatShot reports the monthly and yearly net revenue of publishing houses from U.S. sales to bookstores, wholesalers, direct to consumer, online retailers, and other channels. StatShot draws revenue data from approximately 1,368 publishers, although participation may fluctuate slightly from report to report.
StatShot reports are designed to give ongoing revenue snapshots across publishing sectors using the best data currently available. The reports reflect participants’ most recent reported revenue for current and previous periods, enabling readers to compare revenue on both a month-to-month and year-to-year basis within a given StatShot report.
Monthly and yearly StatShot reports may not align completely across reporting periods, because: a) The pool of StatShot participants may fluctuate from report to report; and b) Like any business, it is common accounting practice for publishing houses to update and restate their previously reported revenue data. If, for example, a business learns that its revenues were greater in a given year than its reports first indicated, it will restate the revenues in subsequent reports to AAP, permitting AAP in turn to report information that is more accurate than previously reported.