January 3, 2022
AAP NOVEMBER 2021 STATSHOT REPORT: PUBLISHING INDUSTRY UP 8.3% FOR MONTH, AND 13.1% YEAR TO DATE
Trade (Consumer Book) Revenues up 5.7% in November, and up 13.0% Year to Date
The Association of American Publishers (AAP) today released its StatShot report for November 2021 reflecting reported revenue for all tracked categories, including Trade (Consumer Books), K-12 Instructional Materials, Higher Education Course Materials, and Professional Publishing.
Total revenues across all categories for November 2021 were up 8.3% as compared to November 2020, coming in at $1.3 billion. Year to date revenues were up 13.1%, at $14.3 billion for the first eleven months of the year.
Trade (Consumer Books) Revenues
Trade (Consumer Books) sales were up 5.7% in November, coming in at $990.4 million.
In terms of physical paper format revenues during the month of November, in the Trade (Consumer Books) category, Hardback revenues were down 1.5%, coming in at $455.1 million; Paperbacks were up 8.9%, with $277.0 million in revenue; Mass Market was up 56.1% to $22.8 million; and Board Books were up 7.3%, with $23.0 million in revenue.
eBook revenues were up 5.6% for the month as compared to November of 2020 for a total of $91.5 million. The Downloaded Audio format was up 21.9% for November, coming in at $68.3 million in revenue. Physical Audio was down 37.5% coming in at $2.6 million.
Year to date Trade revenues were up 13.0%, at $8.7 billion for the first eleven months of the year. Hardback revenues were up 12.8%, coming in at $3.4 billion; Paperbacks were up 19.9%, with $2.8 billion in revenue; Mass Market was up 9.7% to $221.5 million; and Board Books were up 8.6%, with $192.3 million in revenue.
eBook revenues were down 4.6% as compared to the first eleven months of 2020 for a total of $984.0 million. The Downloaded Audio format was up 14.9%, coming in at $700.3 million in revenue. Physical Audio was down 15.5% coming in at $20.3 million.
Religious Presses
Religious press revenues were down 6.0% in November, coming in at $65.6 million. Hardback revenues were down 14.4% to $43.2 million in revenue, Paperback revenues were up 7.8% to $7.8 million, eBook revenues were up 2.0% coming in at $3.7 million, and Downloaded Audio revenues were up 26.3% at $4.1 million.
On a year-to date basis, religious press revenues were up 12.0%, reaching $650.8 million. Hardback revenues were up 14.3% at $402.6 million in revenue, Paperback revenues were up 5.4% to $94.0 million, eBook revenues were down 8.2% at $45.8 million, and Downloaded Audio revenues were up 9.4% at $37.0 million.
Education
During November of 2021 Education revenues were $220.3 million, up 23.4% compared with November of 2020. Year to date education revenues were $5.1 billion, up 14.1% as compared to the first eleven months of 2020.
Revenues from Higher Education Course Materials were up 22.2% for the month, as compared to November of 2020, coming in at $146.5 million. Year to date Higher Education was up 2.3%, at $2.9 billion.
PreK-12 Instructional Materials revenues were up 25.9% for November 2021, at $73.8 million. Year to date PreK-12 revenues were up 35.0%, coming in at $2.2 billion. More in-depth information on PreK-12 Books and Materials Monthly is included in AAP’s PreK-12 monthly report.
The performance of the Education categories during this month may reflect multiple factors, including rebounding business post-COVID.
Professional Books
Professional Books, including business, medical, law, technical and scientific, were down 3.2% during the month, coming in at $27.0 million. Year to date Professional Books revenues were $347.5 million, up 4.3% as compared to the first eleven months of 2020.
AAP’s StatShot
AAP StatShot reports the monthly and yearly net revenue of publishing houses from U.S. sales to bookstores, wholesalers, direct to consumer, online retailers, and other channels. StatShot draws revenue data from approximately 1,360 publishers, although participation may fluctuate slightly from report to report.
StatShot reports are designed to give ongoing revenue snapshots across publishing sectors using the best data currently available. The reports reflect participants’ most recent reported revenue for current and previous periods, enabling readers to compare revenue on both a month-to-month and year-to-year basis within a given StatShot report.
Monthly and yearly StatShot reports may not align completely across reporting periods, because: a) The pool of StatShot participants may fluctuate from report to report; and b) Like any business, it is common accounting practice for publishing houses to update and restate their previously reported revenue data. If, for example, a business learns that its revenues were greater in a given year than its reports first indicated, it will restate the revenues in subsequent reports to AAP, permitting AAP in turn to report information that is more accurate than before.